Learn Marketing From Harry Potter

And to share those thoughts with 500 students at HEC masters program. On December 5, marketing innovator will be appointed a new chairman of Business for Social HEC, the Business School of Paris. Professor Frdric Dalsace is an almighty task to take: to find a new model for business in the 21st century. Its mission is to bring a new reflection on the role of enterprises in a global economy where unbridled profit-making has led financial instability and environmental concerns.